Integrierter Bericht 2023, Süwag Energie AG
Winner
Excellence in Brand Strategy and Creation
Brand Digitalization
Details
Süwag's digital annual report showcases forward-looking energy and sustainability topics in an interactive showroom. Here, visitors can access storytelling pages where Süwag employees explain how they bring the slogan ‘Energie.Besser.Machen.’ (Make energy better) to life. The report makes you want to discover the economic and ecological aspects of sustainability at Süwag. This clearly sets the company apart from its competitors and, at the same time, emphasises its regional roots through the stories. The annual report consistently conveys Süwag's brand identity in its design, content and interactivity.
The Jury‘s Statement
Communicating the energy transition and sustainability often risks remaining abstract. Süwag’s digital report therefore takes a strategically precise brand approach: an interactive showroom links the claim with concrete stories, employee perspectives and transparently presented key figures. Design and user guidance follow a clear digital logic, giving both regional roots and the ambition to drive transformation a consistent profile. The report gains its impact because information, interaction and brand attitude become a robust digital brand experience.
