Shaping The Future Of Rail Infrastructure
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
Under the motto “Shaping The Future Of Rail Infrastructure”, Vossloh developed an international brand campaign - derived from the further developed brand identity. With new design elements, a three-phase campaign with the milestone InnoTrans 2024, the world's leading trade fair for rail technology, and creative elements. The central messages underpin Vossloh's claim to be the world's leading rail infrastructure company, driving the industry's transformation towards holistic solutions. The campaign forms the bracket to bring our unique positioning as a system house for rail infrastructure to life.
The Jury‘s Statement
Vossloh, a leading provider of rail infrastructure solutions, sets a powerful example for brand development with the project “Shaping the Future of Rail Infrastructure.” Through a clearly structured, multi-phase campaign and the fusion of interactive formats with immersive technologies, an impressive brand experience was created. The trade fair presence impressed with its harmonious design and creative presentation techniques that authentically conveyed the company's values. This project demonstrates how strategic brand work can be implemented in a forward-looking way.
