Pionier der Zehenfreiheit
Gold
Excellent Brands
Fashion
Details
BÄR is the pioneer of toe freedom. For 44 years, we have been developing anatomically shaped shoes with 100% toe freedom - guided by the principle: “The shape must follow the foot.” As early as 1982, BÄR set a new standard - long before barefoot shoes became a trend. The BÄR range consistently follows one guiding idea: walking with a barefoot-like feeling - combining protection, comfort and style. Handcrafted in our own manufacturing facility, BÄR stands for quality and durability. 100% toe freedom gives the foot room and has a positive effect on the whole body: stronger foot muscles, better posture, improved balance and renewed energy.
The Jury‘s Statement
Health shoes are often defined by function and rarely communicated in a way that connects with style. BÄR resolves this tension through a clearly managed brand development into a lifestyle brand whose functional core remains recognisable at all times. The guiding idea of toe freedom shapes the range, design and advice alike, and is given a coherent appearance across stores, digital retail and service formats. In the fashion market, this creates a profile that codes comfort not as compromise, but establishes it as part of a contemporary understanding of style.
