Maison Suisse Paris
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
What defines Switzerland? Its achievements. Its stability. Its curiosity. Its spirit of innovation – from the pocket knife to the particle accelerator. At the heart of Europe, it holds a special place while staying connected to the world. Switzerland innovates. It inspires. It invites. These strengths came alive at the 2024 Summer Olympics in Paris. A place of encounter, inspiration and exchange. On behalf of Presence Switzerland, we had the privilege of helping to shape and realise this project.
The Jury‘s Statement
For a temporary presence in an international setting, Wintenex chose not to rely on a canon of national imagery, but on an open narrative of invention, precision and dialogue. "Maison Suisse Paris" condenses this stance into an exhibition format that closely aligns place, content and encounter. In the garden of the Swiss Embassy, a brand space emerges that does not present origin in folkloric terms, but conveys it as a contemporary, culturally resonant identity. Its substance lies in the clear dramaturgy between representation, exchange and invitation.
