B-OWND
Winner
Excellent Brands
Industry, Machines and Engineering
Details
BIA 2C GmbH, rooted in BIA Plastics and Electroplating Technology and a specialist in electroplated plastic and chrome surfaces from the automotive sector, created B:OWND as a premium brand that elevates standard tech into lifestyle objects. The focus is on faceplates and covers for consoles and smartphones with high-end premium finishes. Düsseldorf-based agency R211 shaped B:OWND from the initial brand idea to market-ready execution: from naming, positioning and brand story through target-group and customer-journey logic to a cohesive design system and key digital assets for a consistent brand presence.
The Jury‘s Statement
Where industrial surface expertise usually remains in the background, B:OWND brings it into an independent brand role. R211 develops a positioning between gaming and domestic aesthetics that does not conceal its technical origins but uses them with visual precision. Naming, logo and corporate design convey materiality and personalisation in the digital presence as well, without any tactile experience. The result is a clearly managed brand system that translates manufacturing expertise into a differentiated lifestyle brand.
