Avoury^® Circular Tea Capsules

As part of the Melitta Group, Melitta Single Portions combines sustainability, quality, and technological expertise in a groundbreaking brand project. By developing an eco-friendly tea system that uses recycled plastic and a chemical recycling process, it effectively unites circular economy and resource conservation. The combination of aesthetic design, sustainable material usage, and a well-thought-out return process highlights the strategic and creative excellence. This project sets benchmarks for responsible brand leadership.