SKINY - Bright.Bold.Fancy
Winner
Excellent Brands
Fashion
Details
Under the slogan 'BRIGHT, BOLD & FANCY', SKINY launched its strategic realignment on the market at the end of 2023. This included a brand redesign with a strong return to the original brand values, but transported into the modern era. Since its founding in 1986, SKINY has stood for everyday underwear with high wearing comfort. The brand name is derived from SKIN FOR YOU, meaning underwear that feels like a second skin. In addition to modernising the logo, the focus was on visualising the brand values with a fresh visual language and colour-blocking as an identity-forming element.
The Jury‘s Statement
The SKINY brand has impressively demonstrated with its strategic realignment, “Bright.Bold.Fancy,” how tradition and modernity can be harmoniously combined. By revisiting its historical brand values and translating them into a contemporary design, a clear and powerful brand identity was created. Particularly striking are the expressive visual language and distinctive color blocking, which make the brand unmistakable. This project sets new benchmarks for a differentiating and characterful brand presence in the fashion segment.
