Ready for PPWR 2030 – with KOCH
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Environmental
Details
For over 50 years, KOCH from the northern Black Forest has been a pioneer when it comes to sustainable packaging solutions. With “Ready for PPWR”, packaging decision-makers in the consumer and healthcare sectors are called upon to adapt their packaging processes now to comply with the new EU packaging regulation (PPWR). With concise key visuals, high-conversion messages and a convincing customer journey, the performance campaign on LinkedIn is already helping to significantly reduce resource consumption in EU packaging - and promote the circular economy for our future generations.
The Jury‘s Statement
KOCH from the Black Forest has been synonymous with sustainable packaging solutions for over 50 years. With the project "Ready for PPWR," the brand demonstrates how strategic communication can make a complex regulatory challenge, such as the new EU Packaging Regulation, tangible. Precise messaging, a striking key visual, and a well-conceived customer journey on LinkedIn combine forward-thinking with environmental consciousness. This project sets benchmarks for responsible brand work and impressively showcases how sustainability can be effectively communicated.
