Time Travel - van Laack
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
What started as a spontaneous idea turned into a social media documentary for van Laack, designed to present the heritage-rich brand to a wider audience. With little preparation, Christian von Daniels, Sascha Blum, and Leon App traveled to Bergamo, where they shot the entire documentary in just one day. Through dynamic visuals and a refined edit, we merged tradition with modern storytelling. The result was published internationally—both on the website and across multiple countries—bringing van Laack’s timeless values to life in a fresh, engaging way.
The Jury‘s Statement
The fashion brand van Laack skillfully combines its rich tradition with modern storytelling in this project, demonstrating remarkable strategic clarity. The execution as an impromptu social media documentary captivates with dynamic visuals and aesthetic editing, elegantly showcasing the brand’s historical values in a contemporary light. By creatively bridging past and future, it resonates with both loyal customers and new, fashion-conscious audiences, forging a powerful emotional connection. A compelling example of impactful brand communication.
