fa
Winner
Excellent Brands
Product Brand of the Year
Details
No two heads of hair are the same, each has very different characteristics and requirements. And every head wants something different for its hair. We say: different hair types and a variety of hair challenges require their own individual brush – Brushes as individual as you.
The Jury‘s Statement
The brand "fa" demonstrates how an everyday product can be transformed into an individual solution through strategic branding and clear differentiation. With the "Color Code System," it offers consumers easy guidance for different hair types while seamlessly combining sustainability and aesthetics. The blend of contemporary communication, regional production, and a modern product range underscores the brand's significance. This project impresses with its holistic approach, interpreting relevant values in a contemporary way.
