Rebranding der VPV Versicherungen
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
VPV - your companion for life. For over 195 years, we have stood for stability, trust and innovation. With a new brand strategy, we have positioned ourselves in a modern way: a contemporary logo, a clear corporate design and the values close, clear, responsible characterise our appearance. Our new website and customer portal offer intuitive, flexible solutions that put people at the centre. We combine tradition with progress and support our customers in all phases of life - reliably, sustainably and personally. #WE - strong together for the future.
The Jury‘s Statement
The VPV has undergone an impressive transformation with its rebranding. The nearly 200-year tradition of this insurance company has been carefully modernized and translated into a contemporary visual identity. With a clear logo, distinctive brand values, and a consistently user-centered digital strategy, the new brand identity emphasizes closeness, transparency, and reliability. Particularly noteworthy is the harmonious fusion of tradition and progress, which is convincing both in design and strategy. This project sets standards for forward-looking yet responsible brand management.
