Procut R90

Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year

Credits

Company / Customer

Details

Bullmer Cutting Room Technology presents the R90 cutting machine, setting new industry standards. With a cutting height of up to 9 cm and an innovative looping unit, it offers precise and efficient cutting in fields like apparel, automotive, and composites. The R90 combines 90 years of experience with the latest innovations, achieving high cutting speeds with maximum reliability. Optimized vacuum technology, ergonomic design, and easy maintenance make it the ideal solution for modern production processes.

The Jury‘s Statement

Bullmer, a leading company in cutting technology, presents the R90 as a groundbreaking solution that impressively combines precision and efficiency in industrial manufacturing. The brand project stands out for its consistently strategic realignment, merging innovative technologies with clear brand communication. The targeted integration of digital tools and the involvement of employees establish a strong foundation for a future-oriented brand identity. This project sets a compelling benchmark for impactful brand work.