ANDRITZ creates growth that matters
Winner
Excellent Brands
Industry, Machines and Engineering
Details
With its new brand promise, ANDRITZ AG promises to make a contribution to meaningful growth. And that in different areas: For customers, investors, employees, society in general and for the environment. This was to be expressed in key images and a video. With our advertising materials, we provide concrete evidence of the contribution the company is making to positively perceivable growth.
The Jury‘s Statement
ANDRITZ, a globally operating technology company with over 170 years of history, has created a remarkable brand project with its “Creating Growth that Matters” initiative. By combining sustainability, a human-centered approach, and a striking visual identity, it delivers a clear and emotional message. The growth arrow and the multimedia elements translate this strategy into an aesthetically pleasing and consistent execution. The result is a powerful brand presence that sets standards within the industry.
