Athlon Germany Branding Kampagne "Closing the gap"
Winner
Excellence in Brand Strategy and Creation
Brand Efficiency of the Year
Details
Closing the gap – a branding campaign to increase brand awareness and strengthen brand positioning in the competitive environment. A meaningful campaign claim that gets to the point and is underlined with eye-catching visuals. Athlon's individual mobility solutions can cope with any mobility gaps. The typical yellow elements from the Athlon logo graphically fill in diverse mobility gaps. This highlights the individuality of the solutions and shows how comprehensive Athlon's offering really is. The online campaign was played out on our own channels, Social Media and in industry-relevant online media.
The Jury‘s Statement
Athlon, a provider of tailored mobility solutions, has created an impressive synergy of strategic brand work and visual precision with its "Closing the gap" campaign. The powerful campaign claim is complemented by a strikingly aesthetic design that effectively incorporates the yellow elements of the logo, showcasing the versatility of the offering. The consistent deployment across digital channels highlights its targeted approach. This project stands out for its clarity, relevance, and steadfast execution, enabling sustainable brand positioning.
