Dawonia. Mit Herz und Herzlichkeit.
Winner
Excellent Brands
Real Estate and Property
Details
A brand that shows heart and warmth: Dawonia is a modern, well-positioned housing company. It currently has around 27,000 rental flats in southern Germany in its portfolio. Dawonia positions itself as a warm company, focussing on authenticity, proximity and trust. It wears its ‘heart on its sleeve’ - in its logo, in its brand and in its internal and external communication. Because home is more than just a place. It is a feeling.
The Jury‘s Statement
The Dawonia brand impressively demonstrates how empathy and connection can be brought to life in brand communication. With the guiding idea "Where the heart lives," the project creates an emotionally charged identity that stands out through sophisticated design, memorable imagery, and clear values. The combination of warmth and modern communication—from digital presence to sustainability initiatives—showcases brand management that is both relevant and inspiring. This project sets benchmarks in the real estate sector.
