UFI Reimagined
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
UFI, the Global Association of the Exhibition Industry, entrusted Admind with modernizing its brand while preserving its legacy. Using our expertise, we developed a flexible, future-proof visual identity that reflects UFI’s global impact. At its core remains Hermes’ wing, now a sleek, dynamic icon symbolizing agility and connectivity. Each element represents UFI’s pillars: events, research, education, and advocacy. Our approach ensures global adaptability through a region-specific colour palette, seamless co-branding, and a structured typographic system, enhancing clarity and brand recognition worldwide.
The Jury‘s Statement
UFI, the Global Association of the Exhibition Industry, has achieved an impressive fusion of tradition and modernity with this branding project. The reimagined Hermes wing combines agility and connectivity with the organization’s core pillars. The flexible visual identity impresses with clarity, global adaptability, and a harmonious interplay of typography, color schemes, and symbolism. The result is a timeless brand presence that embraces cultural diversity and significantly enhances UFI’s global impact.
