FitLine

Winner
Excellent Brands
Health and Pharmaceuticals

Credits

Company / Customer
Agency / Design

Details

Brand of the direct selling company PM-International with premium products for health, fitness and beauty inside and out. Based on a holistic approach and years of research, FitLine supports an active and healthy lifestyle. Best results: exclusive Nutrient Transport Concept (NTC®). Maximum safety: Product quality regularly tested by ELAB Analytics, all food supplements on the Cologne List®. Highest quality: "Made in Germany" according to GMP standard.

The Jury‘s Statement

In the health market, trust requires a clear brand structure. PM-International has further developed FitLine into a unified umbrella brand for nutritional supplements and cosmetics under demanding legal conditions and managed it precisely across international markets. Research, quality verification and technological product logic are translated into a coherent identity that remains stable across digital channels, sports partnerships and applications. This creates a brand image that conveys reliability and anchors the brand’s holistic claim in a plausible way.
Jump to top of page