E.ON – Revamping an Iconic Brand
Gold
Excellent Brands
Logistics and Infrastructure
Details
E.ON has long outgrown the role of a traditional energy supplier – today, it’s part of a new energy era. Yet the brand is still seen through an outdated lens: smokestacks, heavy industry, a past that no longer fits. It’s time to change that. With a sharpened brand positioning and a clear purpose – Making New Energy Work – E.ON is taking a stand. The new identity is stripped back and focused, built for a digital world. The iconic red takes center stage, and the logo defines every brand asset – from a custom font to illustrations and digital storytelling. Always reflecting E.ON’s role as Playmaker in the age of New Energy.
The Jury‘s Statement
E.ON has successfully redefined itself as a driving force of the energy transition in an impressively short time, creating a powerful brand experience. The strategic approach of reducing everything superfluous and placing the iconic logo at the center is complemented by a distinctive typography, harmonious 3D illustrations, and a striking corporate sound. Particularly remarkable is the consistent integration of corporate strategy, design, and communication, establishing a clear and recognizable identity. The agile implementation within just three months demonstrates not only efficiency but also a profound understanding of strategic brand management. This pivot impresses with its distinctive design and its outstanding ability to communicate such a complex transformation in a sustainable and sophisticated manner.
