MANN-FILTER – Kampagne "neues Verpackungsdesign"
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The MANN-FILTER brand offers a comprehensive filter product portfolio in OE quality for the aftermarket around the globe. The product packaging of the MANN-FILTER brand is one of the company's central communication tools. Every mechanic comes into contact with it. After MANN-FILTER revised its packaging concept for reasons such as copy protection, we were commissioned to provide communication support for the packaging changeover. Our task was to develop a coherent communication strategy and an eye-catching.
The Jury‘s Statement
MANN-FILTER, a global provider of filters in OE quality, has set benchmarks in brand communication with its campaign for the new packaging design. The strategic and creative approach impresses with precisely coordinated communication across all relevant channels. Particularly noteworthy is the cohesive creative concept that powerfully showcases the packaging as a central brand element while addressing regional market requirements. The campaign stands out for its clarity, consistency, and its ability to effectively engage diverse target groups.
