TADANO Europe Holdings GmbH
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Acoustic and Sensoric branding
Details
heyTADANO is an advanced AI-powered assistant developed by GDC Media & Design, including the heyTADANO brand specifically for Tadano lifting devices. Based on an extensive library of approved Tadano documents, it instantly provides accurate, reliable answers in over 50 languages without relying on external sources. Instantly available, centralized information. Whatever and whenever it is needed!
The Jury‘s Statement
Where technical brand communication often ends at documents and system boundaries, GDC Media & Design starts with the actual context of use through "heyTADANO". The assistant consolidates approved content in an independent, brand compliant knowledge interface and turns complexity into immediate, linguistically precise interaction. The fact that answers come directly from the defined brand knowledge and are available without detours anchors reliability not only in the message, but in the sensorily shaped communication experience itself.
