GF (Uponor GmbH) - Innovationsmanagement
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Credits
Company / Customer
Agency / Design
Details
GF transforms ideas into validated concepts through a clearly structured innovation process. Every phase – from the initial idea to the prototype – is defined and centrally coordinated to test new solutions efficiently and under real world conditions. This approach drives innovations in energy efficient heating and cooling systems, hygienic hot and cold water supply, and noise-reduced wastewater technology. Guided by “Excellence in Flow,” GF develops high quality flow solutions for buildings, industry, and infrastructure, enabling the safe and sustainable transport of water and media worldwide.
The Jury‘s Statement
Where technical brands often speak about products, GF starts earlier: with the process that gives rise to new solutions in a brand-defining way. Its innovation management structures ideas into clearly defined phases, steers development centrally and thus creates a reliable framework for rapid testing, learning and refinement. Under the guiding principle “Excellence in Flow”, progress is not merely claimed but organised as a comprehensible system. This gives the brand a profile that closely unites attitude and promise of performance.
