NAIPO Relax Lounge
Winner
Excellence in Brand Strategy and Creation
Brand Innovation and New Business Models
Details
With its showroom concept, NAIPO is establishing a scalable Retail 2.0 model in the health-tech market. In-house developed high-end massage chairs are integrated into acoustically optimized demonstration suites, revolutionizing the traditional retail space. Over 1,000 hardware test sessions demonstrate the market relevance of this consultative approach. Proprietary software, smart-screen presentations, and data-driven quality control seamlessly connect brand experience, product development, and efficient distribution. The showroom serves as a testing hub, brand space, and profitable flagship project, redefining brick-and-mortar retail.
The Jury‘s Statement
For a long time, wellness retail lacked a format that meaningfully combined product experience, privacy and brand management. Alsterwell addresses this gap with "NAIPO Relax Lounge" through a clear shift in model: from showroom to bookable brand space. The combination of spatial staging, digitally controlled service and proprietary software creates a robust usage system that brings together experience, testing and revenue logic. Retail is not merely extended here, but reorganised as a data-based service.
