100-jähriges Jubiläum
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
In 2025, BLANCO celebrated its 100th anniversary with a comprehensive cross media program of initiatives and communications that engaged employees, partners, and consumers, impressively demonstrating the strength of the brand. The celebrations included innovative product presentations, the inauguration of the Brand Experience Center as a stage for immersive brand experiences, global employee events, and internal forums focused on shaping the future. Complemented by consumer campaigns, media relations, and forward-looking event formats, BLANCO succeeded in making the brand tangible, strengthening its values, and sustainably shaping its future.
The Jury‘s Statement
Using an anniversary communicatively without lapsing into retrospection requires clear brand management. BLANCO developed a rigorously structured event and communication system that connected internal and external formats within a shared narrative. The Brand Experience Centre, global employee celebrations, future forums and accompanying campaigns created a coherent brand experience across different touchpoints. The project gains its relevance by turning history, the present and future direction into a resilient brand relationship.
