Bosch Kitchen Machine Serie 6
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
The 360° Campaign for the new Bosch Series 6 Kitchen Machine seamlessly integrates the bold promise of superior results with the well-established "Like A Bosch" platform. By placing the remarkable benefits at the forefront across all touchpoints, we effectively elevate brand awareness and consideration, creating a memorable presence that captures attention and resonates with consumers - so they can prep magically #LikeABosch.
The Jury‘s Statement
Bosch stands for technical precision and reliable quality. With the 360° campaign for the launch of the "Bosch Kitchen Machine Serie 6," the brand successfully positioned itself in a saturated market. The sensor-based technology and the consistent, creative execution of the message "Prep magically #LikeABosch" combined functionality and emotion in an impressive way. This project excels in strategic depth and a striking communication approach that leaves a lasting impression.
