Insight Prostate
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
INSIGHT PROSTATE improves understanding of prostate cancer for patients, families, and professionals. It explains anatomy, disease stages, diagnostics, and treatments in German and English to enhance doctor-patient interaction. Based on a survey of healthcare needs, it offers intuitive, visual education. Using Augmented Reality, users can explore a 3D prostate guided by virtual assistant ANI, with accurate depictions of healthy and diseased states. Designed for patients, relatives, and medical students, it bridges knowledge gaps and supports better decision-making through interactive and easy-to-understand insights.
The Jury‘s Statement
INSIGHT PROSTATE sets new standards in conveying complex medical information. By combining augmented reality, photorealistic visuals, and an intuitive, multilingual user interface, medical knowledge becomes not only accessible but also impactful. Particularly impressive is the multi-user function, enabling interactive experiences across platforms. This project demonstrates how technology and design work seamlessly together to sustainably enhance communication in the healthcare sector.
