WashTec Brandrelaunch
Winner
Excellent Brands
Transport and Mobility
Details
As the industry leader, WashTec is not only driving forward the development of modern car washes, but is also setting the standards for tomorrow's car wash business with its digital solutions. In 2025, it was time to express this achievement through repositioning and rebranding.
The Jury‘s Statement
With its repositioning, WashTec sharpens its profile in a market that is shifting from plant engineering to connected service and user experiences. The rebrand gives this development a clear design form: technically precise, digitally adaptable and consistent across different touchpoints. Particularly relevant is the fact that the brand does not stop at the physical installation, but also makes its ambition visible in digital applications. This creates a brand image that credibly anchors leadership through change.
