Weishäupl
Gold
Excellent Brands
Interior and Living
Details
Brand relaunch. For over 50 years, Weishäupl Möbelwerkstätten has stood for masterful craftsmanship and a strong family bond – now in its second generation. With our new brand identity, we blend tradition with a fresh, innovative spirit. In doing so, we not only captivate a young, dynamic audience, but also preserve the deep connection our loyal customers cherish. The result: a bold, modern brand presence that masterfully bridges the gap between timeless consistency and a forward-looking vision.
The Jury‘s Statement
For decades, Weishäupl has stood for quality and craftsmanship, and the brand relaunch achieves an impressive evolution. The combination of tradition and a clear, modern visual identity creates an authentic yet forward-thinking presence. Particularly noteworthy is the consistent implementation across all communication channels – from the inspiring visual language to product diversification that targets new audiences. The brand demonstrates courage and sensitivity by harmoniously uniting continuity and change. This brand relaunch sets benchmarks in the design and presentation of living spaces with stylistic elegance and substance.
