Spielbanken Bayern
Winner
Excellent Brands
Corporate Brand of the Year
Details
Spielbanken Bayern represent first-class entertainment, thrilling gaming experiences, and a unique atmosphere. Across nine locations in Bavaria, they combine elegance, innovation, and hospitality at the highest level. Spielbanken captivate with a wide range of games, including roulette, blackjack, poker, slot machines, modern entertainment formats, and exceptional gastronomy. They set standards in the poker scene: with the Spielbanken Bayern Poker Championship and their status as a leading poker hub, they are a true highlight. Quality, fairness, and social responsibility remain their constant focus.
The Jury‘s Statement
Spielbanken Bayern combines elegance, excitement, and hospitality into a cohesive brand experience. The project impresses with a clear strategic repositioning, accompanied by a modern visual identity and consistent communication. Particularly noteworthy is the integration of employees, who authentically embody the brand values. Through a holistic approach and a contemporary digital presence, the brand successfully strengthens its position and asserts itself convincingly in the market.
