REWE to go
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
More than just convenience: REWE to go delivers genuine freshness and is synonymous with delicious, innovative products for people on the go. Offering an extensive selection of snacks, beverages, and fresh options, the brand is committed to uncompromising taste and quality. For its relaunch, HAJOK Design refreshed over 90 products with clear benefits, vibrant colours, appetizing food presentation, and a modular design system that improves navigation and creates strong shelf impact. The new look reinforces REWE to go’s brand values, making it especially attractive to a young audience – positive, straightforward, and unmistakably unique.
The Jury‘s Statement
In the convenience segment, speed alone is not enough to build a strong product brand. The relaunch of "REWE to go" therefore sharpens freshness, quality and suitability for everyday life as a clear brand promise and visibly distinguishes the range from REWE. A modular packaging system with a distinctive colour scheme, clear benefits and generous viewing windows structures the broad portfolio and strengthens orientation on shelf. This connection between positioning and packaging design creates an identity that speaks directly to a young target group and defines the brand’s independence in a well-founded way.
