ALEX Cosmetic
Winner
Excellent Brands
Beauty and Care
Details
Our company has experienced impressive growth in recent years. The expansion of our sales force has enabled us to significantly strengthen our market presence in Germany. At the same time, we have consistently reworked over 100 products in a new, modern design and successfully placed them on the market. Another milestone was the construction of our new state-of-the-art company building in 2024, which creates optimal conditions for sustainable business operations. 3 measures that underline the basis for a successful future for Alex Cosmetic.
The Jury‘s Statement
Alex Cosmetic has set an impressive example of holistic brand work with the realignment of its brand. Through an aesthetically and consistently revised product design, a strategically expanded field service, and innovative digital education formats, the company skillfully combines personal connection and efficiency. The construction of the sustainable new company building further emphasizes its commitment to future viability. These initiatives shape a strong, distinctive brand identity that is both economically and emotionally compelling.
