Vitakraft Glücksmomente 2.0
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
A special perspective characterises the new flights of Vitakraft's successful umbrella brand campaign for 2024 and catapults the target group directly into everyday life with their pets. In this way, the lead agency, Lingner Marketing is taking the experience of the moments of happiness from previous years to a new level. The campaign includes various coordinated cross-media measures that will also be played out internationally in other country markets.
The Jury‘s Statement
Vitakraft, a leading company in the pet industry, sets new benchmarks in emotional brand communication with the evolution of its umbrella campaign "Glücksmomente 2.0" (Happy Moments 2.0). The innovative perspective shift through first-person view allows the target audience to experience the intimate bond between humans and pets up close. The campaign impresses with its consistent cross-media execution, humorous tone, and outstanding aesthetic quality. It combines strategic vision with creative precision, elevating the brand to a new emotional level.
