Ploom Planet
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
The Ploom Planet is a state-of-the-art, 17-meter tall and 400-square-foot big structure; making it the tallest accessible festival module in Germany. It combines aesthetic & design as well as a multi-layered brand experience – with individualized design elements and festival approved activations. Various testing areas, interactive taste finder quiz, product customizing options and more ensure a warm and welcoming atmosphere where guests like to stay and participate. The variety of these touchpoints with the brand and its products enhance awareness and perfectly accompany the overall launch of “Ploom” as a new tobacco heater brand in Germany.
The Jury‘s Statement
Ploom is a new brand for tobacco heaters that has created the impressive festival module "Ploom Planet," combining brand experience and architecture at the highest level. The clear, distinctive design and numerous interactive touchpoints allow for an intensive engagement with the brand and create a welcoming atmosphere. This project excels through its strategic precision and impactful communication of brand values. It sets remarkable benchmarks in uniting aesthetics, functionality, and emotional appeal.
