Vom regionalen Projektentwickler zur GreenTech Gruppe – Die Markentransformation von WI Energy
Winner
Excellent Brands
Logistics and Infrastructure
Details
WI Energy has evolved from a regional PV project developer into a high-growth GreenTech group – without forgetting its regional roots. Because to us, GreenTech means more than technology: it is our philosophy to shape the future through partnership, to strengthen regions and to create sustainable value. Our sharing economy approach involves municipalities, citizens and investors from the very beginning. The comprehensive brand relaunch in 2025 – new positioning, new corporate design, new brand presence – makes this transformation visible and proves: our brand is not the result of success, but its driving force.
The Jury‘s Statement
In the energy market, regional proximity alone is no longer enough; what is needed is a brand that brings together growth, technological expertise and local rootedness. WI Energy addresses this task with a clear repositioning, a precisely refined visual identity and a presence that visibly connects digital processes with collaborative value creation. In an environment shaped by long development cycles, many stakeholders and a strong need for trust, the brand thus establishes a sound basis for scaling.
