vivatura
Winner
Excellent Brands
Health and Pharmaceuticals
Details
The revised Vivatura packaging transforms medical self-tests into an accessible, trustworthy lifestyle experience. It combines confidence and modernity, brings health into the personal focus and promotes self-awareness through a design that conveys safety and at the same time appears positive and approachable. Each laboratory parameter is colour-coded so that the various health areas can be identified at a glance. The clear, stringent design gives preventive healthcare a motivating IT factor and makes it a natural part of everyday well-being.
The Jury‘s Statement
The redesigned packaging of "vivatura" combines medical precision with emotional appeal, creating a new aesthetic in healthcare. Through smart color coding and clear design, a complex topic is made accessible, positively highlighting the importance of self-care. The striking design fosters trust and approachability while simultaneously conveying lifestyle qualities. This brand project impressively demonstrates how strategic design and sustainable brand management can redefine the perception of health products.
