Stiegeler – Wir erzählen keine Märchen
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
Stiegeler Internet Service GmbH stands for fast internet in rural areas of Baden-Württemberg – with its own fiber optic network, regional proximity, and reliable service. With its emotional image campaign “Keine Märchen” (No fairy tales), Stiegeler is strengthening brand awareness and trust and clearly positioning itself as a reliable partner for the digital future of the region.
The Jury‘s Statement
Where many providers in rural broadband expansion talk about availability, Stiegeler starts with trust and orientation. The film "Wir erzählen keine Märchen" ("We Don’t Tell Fairy Tales") uses a familiar narrative motif to create a clear contrast with the market’s lack of commitment and to link the brand with regional proximity, service and reliability. Its impact comes not only from the staging, but from precise delivery across localised digital touchpoints through to the sales environment.
