Disziplines and Categories

e.g. Manufacturer of pet food, toys, transport boxes

e.g. Banks, building societies, credit card companies, leasing companies

e.g. Manufacturer of body care, cosmetics, wellness, hygiene (incl. trademarks)

e.g. Supplier of smart home, building management, building materials, windows and doors

e.g. Manufacturer of packaging materials, plastics, color pigments, C-parts, raw materials, fine chemicals, specialty chemicals

e.g. Manufacturer of consumer electronics, smartphones, audio equipment, photo cameras

e.g. Service providers in the field of business and personnel consulting, tax consulting, lawyers, security
services

e.g. Organizers of concerts, festivals or shows, museums, theaters

e.g. Comparison sites, rating platforms, search sites, social networks / communities

e.g. Schools, universities, kindergartens, research institutes, foundations, other educational institutions private or public

e.g. Manufacturers of clothing, footwear, accessories, eyewear, bags (incl. trademarks)

e.g. Manufacturers of foods, beverages, drugstore products (incl. private labels)

e.g. Hospitals, care facilities, manufacturers of pharmaceuticals or medical technology (incl. generics)

e.g. Manufacturer of heating, air conditioning and power engineering, bathroom & sanitary equipment

e.g. Machinery & equipment manufacturers, manufacturers of machine tools, industrial components or construction machinery

e.g Insurance companies, statutory health insurers, insurance brokers

e.g. Manufacturer of furniture, home textiles, flooring, garden furniture

e.g. Manufacturer of games, toys, strollers, baby equipment

e.g. Manufacturer of kitchens, kitchen appliances, cleaning equipment, vacuum robots, air purifiers

e.g. Manufacturer of art and craft supplies, musical instruments, knitting accessories

e.g. Manufacturer of illuminants, lighting technology, lamps (indoor & outdoor)

e.g. Utilities, power generators, logistics service providers, cable network providers, fuel and gasoline dealers

e.g. Manufacturer of luxury items, jewelry, watches

e.g. Media companies, publishers, news portals, newspapers, magazines, TV/digital broadcast brands, TV/radio stations

e.g. Non-profit institutions, foundations, associations, city brands, regional brands, parties

e.g. Manufacturer of paper, office supplies, stationery

e.g. Service providers in the construction industry, brokers, property managers

e.g. Manufacturers of sports equipment and products, sportswear (incl. private labels)

e.g. Associations, clubs, leagues incl. e-sports, organizers of championships or tournaments

e.g. Telecommunications companies, hardware and software manufacturers, cloud solution providers, IT service providers

e.g. Manufacturer of tools, garden equipment (incl. trademarks)

e.g. Hotels, tour operators, airlines, travel marketers, restaurants, fast food chains, bakeries, rest stops

e.g. Exhibition organizers, arenas, stadiums and venues ( incl. digital hubs )

e.g. Food retail, fashion chains, web stores

e.g. Manufacturer & service provider in the field of automobility, electromobility, public transportation

e.g. Audio logos, sound logos, sound worlds, earcons, corporate songs

e.g. Poster campaigns, outdoor installations, special advertising formats in urban living space

e.g. Brand-typical architecture of company buildings such as branches, head offices, campuses

e.g. Product launches, roadshows, conferences, networking events, company anniversaries

e.g. Predominantly digitally implemented campaigns, Social media, banners, VoD

e.g. Predominantly analog campaigns, print, OOH, TV, radio

e.g. Cross-channel, holistically implemented campaigns for brand or product communication

e.g. CRM programs, off- and online mailings, integrated dialog campaigns, direct marketing activities

e.g. Apps for using, controlling or retrieving information about products and services

e.g. Trade show booths, pop-up stores, brand experience centers, showrooms

e.g. Sponsored communication, co-creation, channel takeover, product testing

e.g. Intranet portals, collaboration platforms, forums and internal blogs

e.g. Corporate films, image films, TV spots, virals

e.g. Promotional measures in (digital) retail, brand stores at online retailers, flagship stores, digital showrooms

e.g. Advertising campaigns, annual reports, yearbooks

e.g. Successful crisis communication, press events, storytelling in corporate communication

e.g. Activities and campaigns on social networks (such as Instagram, TikTok), community management

e.g. Podcasts, Blogs & Vlogs, Magazines

e.g. Holistic customer experiences, usability of products, websites or e-shops

e.g. Corporate or product websites, micro-sites, portals

e.g. Corporate design for product brands incl. own brands (redesign or relaunch)

e.g. Corporate design for company brands (redesign or relaunch)

e.g. Relaunch company logos, new creation of product logos

e.g. Innovative use of materials, differentiated packaging design

e.g. Brand-typical product design in form, color and/or handling

e.g. Brand portfolio, brand architecture, brand positioning, brand cooperation strategies

e.g. Brand portfolio, brand architecture, brand positioning, brand cooperation strategies

e.g. Behavioral guidelines, employee programs, corporate fashion collections

e.g. Augmented and virtual reality, online configurators, branded service digitalizations

e.g. New, disruptive business models and branches, innovative new product launches, crowdfunding approaches

e.g. Social commitment, educational work, sponsoring of events with social relevance

e.g. Activities for climate protection or sustainability, sponsoring of events with climate policy relevance

e.g. Employer marketing, employer brand campaigns and events

e.g. Brand academies, internal brand communication concepts, internal communication, e-learning offers