Stiegeler – Wir erzählen keine Märchen
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
Stiegeler Internet Service GmbH stands for fast internet in rural areas of Baden-Württemberg – with its own fiber optic network, regional proximity, and reliable service. With its emotional image campaign “Keine Märchen” (No fairy tales), Stiegeler is strengthening brand awareness and trust and clearly positioning itself as a reliable partner for the digital future of the region.
The Jury‘s Statement
Where many providers in rural areas primarily communicate availability, Stiegeler opts for a clearly focused brand strategy. "Wir erzählen keine Märchen" ("We Don't Tell Fairy Tales") uses a familiar narrative to turn reliability, regional closeness and service into a memorable stance. The campaign combines emotional storytelling with precise regional targeting across multiple channels. This creates brand communication that not only generates visibility, but anchors trust firmly within the relevant environment.
