Unleash the Power of Orange
Winner
Excellence in Brand Strategy and Creation
Internal Branding and Brand Academies
Credits
Company / Customer
Agency / Design
Details
Orange Season is an internal brand and activation campaign to introduce the newly positioned PwC brand. Our aim is to breathe life into the brand's Collaborative, Bold, and Optimistic spirit, transforming its mission into a tangible part of daily life. By using games, real-world interactions, and the strength of community, we connect the brand where it matters most—with people. This approach leads to a strong sense of identity and measurable engagement, making the brand something people truly experience.
The Jury‘s Statement
With the brand repositioning, PwC faced the task of turning a global positioning into shared internal action. "Unleash the Power of Orange" addresses this through clearly guided activation that not only communicates the brand personalities, but also embeds them in hybrid working realities. Gamification, physical touchpoints and a sustainable community model combine learning, participation and everyday practice. This turns internal brand management from an information offer into lived practice.
