Product Brand: BENDURA BANK
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
The rebranding of BENDURA BANK was driven by the realization that a cohesive brand story and visual clarity were missing. The previous identity appeared fragmented and too weak to support growth and differentiation. With the new corporate strategy and clearly defined goals, 2025 was the ideal moment to refresh the brand. As part of this process, we developed a completely new Brand Identity, including a modern and cohesive Brand Design, creating a strong foundation for expansion into new markets and target groups.
The Jury‘s Statement
With the repositioning of BENDURA BANK, a brand presence has been created that defines its positioning as a boutique private bank more clearly and articulates it with visual precision. Drawing on values such as trust, excellence and personal closeness, the new identity builds a coherent system of logo, colour, typography and applications across all touchpoints. This gives the brand greater profile without losing its restraint and provides a resilient foundation for new markets and target groups.
