Orea AG
Winner
Excellent Brands
Product Brand of the Year
Details
Headquartered in Zurich, Orea AG specializes in the manufacture of high-end bespoke kitchens and interior design amenities while striving for a holistic living concept. The projects are backed by a young, dynamic team passionately committed to their planning and realization. Orea AG demonstrates its expertise and commitment to first-class construction projects through a clear focus on high-quality real estate developments. As a specialist in premium segment project development, Orea AG is delivering innovative and space-efficient kitchen and living concepts as part of the FOUR FRANKFURT development.
The Jury‘s Statement
In the premium kitchen segment, there is often a lack of a brand that consistently thinks beyond the product to the space as a whole. Orea addresses this with a clear positioning: the kitchen is understood not as a standalone product, but as part of an integrated living concept. This approach shapes design and implementation alike, from the calm digital brand world to the moodboard function as a meaningful interface to planning. The result is a brand that anchors its architectural ambition in relevant touchpoints in a way that is easy to follow.
