E.ON Energiewendekampagne
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
"The energy transition is a must, but how can it succeed for me?" is a question currently being asked by many German consumers. While others theorize, E.ON is confidently taking on the challenge. And shows everyone that E.ON not only has the expertise but also the solutions to make the energy transition possible at home.
The Jury‘s Statement
E.ON demonstrates with this campaign how a brand can effectively and target-oriented tackle the complex challenge of the energy transition. Through a consistently integrated 360° approach, the campaign combines high-reach media with precise digital measures to support homeowners on their path to greater energy independence. With charismatic testimonials, realistic use cases, and a compelling focus on concrete solutions, it not only builds trust but also inspires enthusiasm for the possibilities of sustainable energy. The involvement of employees as ambassadors further enhances the credibility of the brand communication. This project impresses with its exceptional strategic clarity, distinctive design, and execution that is consistent and inspiring in every dimension.
