Retailkampagne zum Produktlaunch des Sonos Ace
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
In order to position the Sonos Ace as a premium lifestyle essential, we utilised the time and contact-based control of the funnel stages and the granular integration of situational, data-driven media control with the perfectly matching campaign creatives. In addition to increasing sales at retailers, we were also able to achieve a brand uplift for Sonos.
The Jury‘s Statement
Sonos, a leading provider of sound technology, has set a new benchmark for data-driven brand communication with its campaign for the launch of the Sonos Ace. The precise interplay of dynamic creatives, local targeting, and situational media planning demonstrates impressive strategic focus. With the creative concept "Noise to Notes," the urban use of the headphones is not only made tangible but also emotionally engaging. The campaign combines technological sophistication with aesthetic clarity, elevating the brand through strong recognizability. This outstanding 360° communication excels through its coherent execution and its ability to address target audiences in an individual and meaningful way.
