Stadtwerk am See – Der erste Geschäftsbericht zum Mitsingen
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
Stadtwerk am See, Friedrichshafen, turns dry financial figures into the first annual report you can dance to and sing along with. Beats instead of balance-sheet boredom. Powered by AI. And 10 catchy tracks such as “Puls der Zeit”, “Glasfaser der Liebe”, and “Schnelle Nummer” each capturing the regional energy provider’s key themes of the year. It’s a creative crossover of corporate publishing, employer branding, and an integrated brand campaign. A bold statement for fearless corporate communication. And possibly the only annual report that wins over not just stakeholders and competitors, but the hearts of an entire region as well.
The Jury‘s Statement
Where annual reports usually create distance, Stadtwerk am See chooses a culturally charged approach to the brand. The report turns the year’s key topics into songs and links corporate publishing with employer branding and campaign logic in a format that does not simplify information, but recodes it. Design, tone of voice and the use of AI follow a clear idea: to turn mandatory reading into a brand experience with regional resonance. Relevance emerges here because content, medium and the sender’s role are aligned with precision.
