WSW. Wir sind Wegbereiter.
Winner
Excellent Brands
Logistics and Infrastructure
Details
The Wuppertaler Stadtwerke (WSW), are one of the largest municipal public services companies and an institution in and for Wuppertal. WSW provide for the citizens' everyday life and quality of life products and services like water, electricity, heat, mobility. The goal of the WSW: to drive forward the energy and mobility transition - in unstable times through a complete renewal of its communication, a brand relaunch and repositioning as a pioneer, while involving all stakeholders.
The Jury‘s Statement
The Wuppertaler Stadtwerke have created a powerful and forward-thinking repositioning with their brand project. The memorable claim “Wir sind Wegbereiter” (“We are trailblazers”) combines tradition with a future-oriented vision, effectively supported by modern corporate design and authentic imagery. Particularly impressive is the involvement of employees as credible brand ambassadors, representing the company’s values across all channels. By combining sustainable solutions, regional ties, and consistent communication, this project establishes a strong and distinctive identity that masterfully unites trust and relevance.
