Identität – Geschäfts- und Nachhaltigkeitsbericht 2024
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Credits
Company / Customer
Agency / Design
Details
The Porsche Annual and Sustainability Report reflects the brand’s core values under the theme „identity”. The recurring concept invites readers to reflect and emphasizes that customers and stakeholders complete Porsche’s identity. The high-quality magazine section presents the product offensive in four stages. Clear imagery and strong visuals highlight premium quality and innovation. An enhanced stakeholder dialogue ensures effective communication. The combination of exclusive print format, interactive PDF, and hybrid online report meets the needs of all target groups.
The Jury‘s Statement
Porsche uses the annual and sustainability report not as a mere reporting obligation, but as a brand-defining communication tool. Under the guiding theme "Identität" ("Identity"), the project combines reflective content with an imagery and design language that clearly carries the brand’s claim. What is decisive for the digital execution is the well-judged orchestration of formats: the interactive PDF and hybrid online report structure complex content accessibly, strengthen stakeholder dialogue, and maintain the brand narrative consistently across all touchpoints.
