KITTY Cat & DOGGY Dog
Gold
Excellent Brands
Animal and Pet Supplies
Details
Ready for “the tasty adventures of KITTY Cat & DOGGY Dog”? One bite is all it takes to start the transformation! A white cat turns into an eccentric diva with a penchant for drama, a black Labrador becomes a cool hero - humans' best buddy. KITTY and DOGGY are two extraordinary, animated characters, being the cheeky new stars in food heaven with their respective slogans "VIVA LA DIVA" and "Celebrate Doggy Style". They offer you a wide range of dry and wet food and snacks which not only offers premium quality, but also provides the unique HERO and DIVA EFFECT. And the best of it? All of this comes at an unbeatable price.
The Jury‘s Statement
The brand project "KITTY Cat & DOGGY Dog" impresses with its captivating combination of emotional brand communication and strategic differentiation. The animated characters, humorously addressing the dynamics between cat and dog lovers, create a strong connection with the target audience and give the brand a charismatic identity. The well-thought-out product strategy, offering high-quality yet affordable pet food, is effectively complemented by sustainable packaging and regional production. With expressive campaigns and a clear focus on recognizability, the project sets a striking mark in the market. The excellent execution and confident brand management makes "KITTY Cat & DOGGY Dog" an outstanding example of modern brand work and deserving of the highest recognition.
