splix
Winner
Excellent Brands
Industry, Machines and Engineering
Details
Occupational safety is mandatory, yet often complex and hard to access for small businesses. Especially in the skilled trades, where many processes remain undigitized, this creates a high barrier to entry. splix addresses this as a brand and software solution that simplifies safety management. The name stands for progress and clarity. The application enables risk assessments and safety briefings to be carried out quickly, clearly, and practically. A reduced design system with neon green, black, and white ensures visibility, while strong typography and an approachable visual style build trust. The claim “Easy safe” captures the promise.
The Jury‘s Statement
Where occupational safety often appears as a bureaucratic hurdle in day to day operations, HelloNew adopts a clear strategic brand counterproposal with "splix". Name, claim and design remove the heaviness from a complex subject without trivialising it. The visual system in neon green, black and white ensures strong visibility in an environment that requires clarity and quick orientation. This gives a previously unwieldy field an accessible, robust brand form.
