Rosenthal Flower Talk
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
In 2024, Rosenthal invited influencers and florists to join the “Rosenthal Flower Talk,” showcasing the small yet characterful Mini Vases+, in a blooming setting. The project kicked off with florist Anna Gramsch, who reinterpretated Rosenthal´s miniature design vases with her artistic vision. Selecting flowers that enhance each vase’s strong personality, she highlighted their design concept through shapes, colours, and floral symbolism. Following Anna’s lead, international influencers and florists also brought their own creative interpretations. This activation was not only successful in generating lovely content, but also in boosting sales.
The Jury‘s Statement
Rosenthal, renowned for its iconic design and timeless aesthetics, has created a captivating platform with the “Rosenthal Flower Talk” project to showcase its Mini Vases+ in an impressive way. The collaboration with florist Anna Gramsch and international influencers elevates the design concept of the vases to a new level. By harmoniously blending floral creativity with distinctive design, this project generates emotionally engaging content that effectively conveys the brand's values. With a clear strategic focus and aesthetically confident execution, this project stands out and sets benchmarks for successful brand communication in the field of influencer marketing.
