All in. Simply smart.
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
BMW Financial Services, the financial services provider for the BMW Group, offers financing, insurance, and services in a fully integrated one-stop shop. To stay ahead in a competitive sector, it is enhancing its value-added services with a new strategy and customer promise: “All in. Simply smart.” Focused on "Ease and Peace of Mind," this approach strengthens its profile and aligns with customers' lifestyles. A dedicated campaign ecosystem has been created to boost awareness and support BMW Group sales, now launched across 30 markets.
The Jury‘s Statement
BMW Financial Services, a provider of leasing, loans, and insurance, has created a distinctive and authentic brand identity through this project. With its strategic realignment and the claim "All in. Simply smart.", a clear positioning was established, placing the brand at the center of its target audiences' needs. The content ecosystem, implemented across 24 markets worldwide, impresses with its consistency, impactful communication, and strong differentiation within the BMW Group. It demonstrates how brand management with foresight and strategic clarity can leave a lasting impact.
