I-CLIP MAX
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Design
Details
The new I-CLIP MAX represents the perfect symbiosis of two worlds. By increasing the card capacity from 12 to 18 cards, the generous space for bills, an RFID blocker and the innovative MNMZD tool, it sets new standards. But even with this variety of functions, it remains true to its unbeatable design - thin, flexible and aesthetically pleasing. These features are complemented by outstanding versatility and masterful craftsmanship, making the I-CLIP MAX not just an accessory, but a statement of style and functionality.
The Jury‘s Statement
The “I-CLIP MAX” impressively combines functionality, design, and brand identity. With a clear focus on advancing the brand, it harmoniously unites aesthetic elegance with versatile everyday usability. The project elevates the brand to a new level of quality through the striking combination of strategic product design, contemporary technology, and user-focused functionality. This consistent branding effort excels not only through its design clarity but also through an authentic and forward-thinking execution that perfectly balances style and function.
